Gen Z spends an average of 3 seconds looking at a healthcare product’s website—not a lot of time to learn about something that could change their life. So HEMLIBRA, a treatment for hemophilia A, decided to redirect their audience to a different platform to learn about their product: TikTok. We took important information on our website and recreated it in a style (and language) they love. Why read about dosing options when you can watch an 80’s disco performer sing it to you? By creating engaging videos, we slipped into their feeds in a way no healthcare product has before.

Created over 500 crazy videos that landed one of the largest and most successful pharmaceutical brands in social media.

WORKFLOW CONSULTANT | EDITOR | MOTION GRAPHICS

Made at 21Grams.